PR Tactics

10 Comments - May 26, 2020

There are hundreds of journalists, bloggers, podcasters looking for an expert to cite in their articles every single day. They put out queries for these on newsletters, Twitter and other platforms. Today we interviewed two of our customers to show exactly how they respond to these asks. Natalya Bucuy from HelpSquad.com has gotten featured in four publications in the first month of becoming a JustReachOut customer!

4 Comments - May 1, 2020

What is Media Pitch? A media pitch is a short email that outlines the relevance and newsworthiness of a story. It is sent to a journalist or an editor of a newspaper, magazine, blog or television station with the aim to arouse interest in the story and to ask if they would want to write …

12 Comments - April 30, 2020

Need some nifty PR hacks to boost your media coverage? I’ve got you covered. Getting regular press mentions may seem impossible, but it isn’t.  Once you start using these 8 hacks you’ll get an instant edge over your competitors.  Let’s get started. 1. Reverse Engineer Competitor Press The best way to give yourself an edge …

10 Comments - March 22, 2020

What is a Press Release? Before you learn how to write a press release, let’s first understand what it is. A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets. It is usually sent to journalists and editors …

13 Comments - June 20, 2019

5 Steps to Write a Good Press Release for a Product Here’s a quick summary on how to go about writing press releases: 1. Start with the headline. Make it irresistible. A captivating headline will set the stage for your press release to be a success. Make it interesting so that it stands out from …

9 Comments - April 30, 2019

I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs than press outreach. I’ve seen this first-hand: even seasoned entrepreneurs with extensive marketing experience struggle to get press outreach right. But it doesn’t have to be that way. You can easily persuade your target journalists and bloggers to …

7 Comments - April 1, 2018

You probably heard that you can now send emails from JustReachOut and ensure 100% deliverability as well as track opens. Well, one of our customers has come up with a nifty little hack to get 70% of his emails RESPONDED to by journalists. What is PR? Public Relations essentially is the process of reaching out …

5 Comments - February 7, 2017

This post is part of our Customer Spotlight Series where we highlight case studies from out of the box tactics our customers used to get featured in press. In this post, Neil Napier founder of JobRack talks about how his team was used JustReachOut to get exposure for his company in a few weeks after …