PR Tactics

7 Comments - January 25, 2019

What is a Press Release? A press release is a brief document that shares a piece of news about your company or business with press and media outlets. It is usually sent to journalists and editors who may use the information to write a news article. Remember: A press release usually mimics a news article …

10 Comments - November 29, 2018

There are hundreds of press opportunities which come out every single day from journalists looking for a source to quote in an article they are currently writing. These opportunities are timely and usually journalists need a good response to their query from an expert within days of submitting it. There is an art to answering …

8 Comments - July 20, 2018

5 Steps to Write a Good Press Release for a Product Here’s a quick summary on how to go about writing press releases: 1. Start with the headline. Make it irresistible. A captivating headline will set the stage for your press release to be a success. Make it interesting so that it stands out from …

4 Comments - July 6, 2018

Let’s jump right into what a good media pitch actually looks like: 5 Media Pitch Examples (with Templates) Let’s look at some examples of good media pitches: Great Media Pitch Example #1 Subject: Typo in your article Hey <Insert First Name of Journalist>, Respect your reporting a great deal, love the stories you put out. …

9 Comments - May 30, 2018

I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs than press outreach. I’ve seen this first-hand: even seasoned entrepreneurs with extensive marketing experience struggle to get press outreach right. But it doesn’t have to be that way. You can easily persuade your target journalists and bloggers to …

7 Comments - April 1, 2018

You probably heard that you can now send emails from JustReachOut and ensure 100% deliverability as well as track opens. Well, one of our customers has come up with a nifty little hack to get 70% of his emails RESPONDED to by journalists. What is PR? Public Relations essentially is the process of reaching out …

5 Comments - February 7, 2017

This post is part of our Customer Spotlight Series where we highlight case studies from out of the box tactics our customers used to get featured in press. In this post, Neil Napier founder of JobRack talks about how his team was used JustReachOut to get exposure for his company in a few weeks after …