PR Strategy

7 Comments - January 25, 2019

What is a Press Release? A press release is a brief document that shares a piece of news about your company or business with press and media outlets. It is usually sent to journalists and editors who may use the information to write a news article. Remember: A press release usually mimics a news article …

10 Comments - October 10, 2018

So you have your pitch ready for press, you’ve done your homework and have a handful of journalists who have waxed poetic on your topic, and you think you’re ready to pitch your incredible scoop! Here is the process most of our 5000+ customers have followed to pitch journalists: 1. Search JustReachOut for a keyword …

8 Comments - May 30, 2018

I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs than press outreach. I’ve seen this first-hand: even seasoned entrepreneurs with extensive marketing experience struggle to get press outreach right. But it doesn’t have to be that way. You can easily persuade your target journalists and bloggers to …

4 Comments - May 15, 2018

The definition of Public Relations has dramatically changed over the past few years. But first, let’s start with the traditional public relations definition. Here is how Wikipedia defines Public relations (PR): Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agencies, or …

5 Comments - February 7, 2017

This post is part of our Customer Spotlight Series where we highlight case studies from out of the box tactics our customers used to get featured in press. In this post, Neil Napier founder of JobRack talks about how his team was used JustReachOut to get exposure for his company in a few weeks after …