PR Strategy

8 Comments - September 16, 2019

Need some nifty PR hacks to boost your media coverage? I’ve got you covered. Getting regular press mentions may seem impossible, but it isn’t.  Once you start using these 8 hacks you’ll get an instant edge over your competitors.  Let’s get started. 1. Reverse Engineer Competitor Press The best way to give yourself an edge …

10 Comments - September 4, 2019

We’re EXCITED to be announcing all the new tools and features in JustReachOut this month! Please click on each one below to check out the video demo or just scroll down. Personalized PR Action Plan & Strategy Builder (Brand New!) Find Broken Links Based on Topic & Outreach (Brand New!) Journalist Search Better Than Google (New …

10 Comments - September 23, 2019

What is a Press Release? A press release is a brief document that shares a piece of news about your company or business with press and media outlets. It is usually sent to journalists and editors who may use the information to write a news article. Note: A press release is accompanied by the email …

10 Comments - December 14, 2018

So you have your pitch ready for press, you’ve done your homework and have a handful of journalists who have waxed poetic on your topic, and you think you’re ready to pitch your incredible scoop! Here is the process most of our 5000+ customers have followed to pitch journalists: 1. Search JustReachOut for a keyword …

9 Comments - September 23, 2019

I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs than press outreach. I’ve seen this first-hand: even seasoned entrepreneurs with extensive marketing experience struggle to get press outreach right. But it doesn’t have to be that way. You can easily persuade your target journalists and bloggers to …

4 Comments - September 6, 2018

The definition of Public Relations has dramatically changed over the past few years. But first, let’s start with the traditional public relations definition. Here is how Wikipedia defines Public relations (PR): Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agencies, or …

5 Comments - August 17, 2018

This post is part of our Customer Spotlight Series where we highlight case studies from out of the box tactics our customers used to get featured in press. In this post, Neil Napier founder of JobRack talks about how his team was used JustReachOut to get exposure for his company in a few weeks after …