by Jon Mest | Oct 9, 2026 | PR Strategy, PR Tactics, PR Tools
Neil Napier, founder of JobRack, wanted press coverage without committing to an agency retainer. He estimated that an agency could cost around $5,000 a month for roughly five stories. So he tried a more focused approach: find journalists already looking for sources,...
by Jon Mest | Oct 2, 2026 | PR Outreach, PR Strategy, PR Tactics, SEO
Broken link building is a way to earn a backlink by helping a site owner replace a dead link with a working, relevant resource. You find a page in your niche that links to a missing resource, check what the original link was meant to help readers do, then suggest a...
by Dmitry Dragilev | Sep 22, 2026 | PR Outreach, PR Strategy, PR Tactics, SEO
Introduction Look, I have been in the trenches of digital growth for over two decades. If there is one thing I hear consistently from founders and marketing directors, it is a recurring strategic challenge around organic visibility. We all know the frustration of...
by Jon Mest | Aug 10, 2026 | PR Strategy, SEO
Did You Know Being a Guest on Podcasts Can Improve SEO? Here are Four Reasons Why and How Anyone Can Do It! In today’s digital landscape, enhancing your company’s SEO is crucial for online visibility and growth. One often overlooked strategy is guest...
by Jon Mest | Jun 6, 2026 | PR Strategy
As a founder in 2026, your to-do list never shrinks. Between shipping product, managing your team, and watching your burn rate, Public Relations can feel like an afterthought. It can seem expensive, slow, and hard to measure. But here’s the reality: in a market...
by Dmitry Dragilev | Aug 6, 2023 | PR Outreach, PR Strategy, PR Tactics
Send killer media pitches with JustReachOut and land media placements. Try our PR outreach tools for free. Let’s start the article by defining: What is ‘PR outreach’? I think you’ll agree with me when I say: There are few things more confusing...
