PR Strategy

6 Comments - August 28, 2020

The definition of Public Relations has dramatically changed over the past few years. What is Public Relations? “Public relations is a process and practice of individuals and brands building relationships with journalists, bloggers and podcasts and spreading their message/information to the public by getting press coverage”. Essentially, what this means is if nobody knows you exist, you …

9 Comments - June 30, 2020

Let’s start the article by defining: What is ‘PR outreach’? PR outreach is the process of pitching information about your product/service to journalists, bloggers and influencers with a purpose of getting press coverage and exposure for your business. I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs …

10 Comments - May 13, 2020

Take a peek inside JustReachOut! Here is an video overview of all the tools in our platform and how it works: You can also click on each tool/feature below to check out the video demo: Journalist Requests Search & Outreach Journalist Search & Outreach Guest Posting Search & Outreach Podcasts Search & Outreach Broken Link …

12 Comments - April 30, 2020

Need some nifty PR hacks to boost your media coverage? I’ve got you covered. Getting regular press mentions may seem impossible, but it isn’t.  Once you start using these 8 hacks you’ll get an instant edge over your competitors.  Let’s get started. 1. Reverse Engineer Competitor Press The best way to give yourself an edge …

12 Comments - March 22, 2020

What is a Press Release? Before you learn how to write a press release, let’s first understand what it is. A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets. It is usually sent to journalists and editors …

10 Comments - July 10, 2019

So you have your pitch ready for press, you’ve done your homework and have a handful of journalists who have waxed poetic on your topic, and you think you’re ready to pitch your incredible scoop! Here is the process most of our 5000+ customers have followed to pitch journalists: 1. Search JustReachOut for a keyword …

5 Comments - February 7, 2017

This post is part of our Customer Spotlight Series where we highlight case studies from out of the box tactics our customers used to get featured in press. In this post, Neil Napier founder of JobRack talks about how his team was used JustReachOut to get exposure for his company in a few weeks after …