JustReachOut is a suite of PR tools to help SaaS businesses grow with authority backlinks and press mentions.

Video Thumbnail













Why Startups Should Invest in PR, Not PR Agencies

by | Jun 20, 2024 | 0 comments

Are you a startup founder focused on product development, sales growth, hiring, managing a team, and so much more? You are not alone, that’s what all founders are doing! Unfortunately, there’s one essential component that often gets overlooked: public relations (PR). But doesn’t PR mean fancy agencies with beautiful New York offices and $$$$ price tags? It can. But it doesn’t have to. What you need is a software solution offering your startup the opportunity to handle its own PR at a fraction of the cost of traditional agencies.

Why PR Matters for Startups

PR is not just about generating buzz; it’s about building credibility, establishing thought leadership, and fostering trust among potential customers, investors, and the broader business community. For startups, PR can be the difference between obscurity and success. But why is that true? Let’s explore some key reasons why through the lens of my fictitious business where I produce and sell specialty bone broth directly to consumers.


PR helps startups get in front of their target audience and gain valuable exposure in the media and industry publications.

For my bone broth company, getting a mention or link on a site such as Eater is an amazing way for customers to find out about my brand.


Being featured in reputable publications and receiving positive press coverage can enhance a startup’s credibility and validate its offerings in the eyes of potential customers and investors. This is true in the qualitative sense of enhancing credibility, but it can also be quantitative. When your startup is featured in a publication and they link to your site, you establish backlinks. The higher the authority of the publication, the more the backlink helps your business strengthen its own domain authority!

When Eater does a profile on my bone broth company, they will link to my site multiple times throughout the article. This provides me with credibility from a reputable source such as Eater, as well as enhanced page ranking from the search engines.


PR activities, such as media interviews and podcast appearances, provide opportunities for founders to connect with industry influencers, potential partners, and investors. The better the PR you can get, the more clout you will receive with those that want to work with or invest in your business.

After my Eater profile, I could land a meeting with a major grocery chain about carrying my products in their stores. I could also field an unsolicited investor call from someone that is interested in my success.

Brand Building:

Effective PR helps startups craft their brand narrative and differentiate themselves from competitors, ultimately strengthening their brand identity and positioning in the market. The more that your startup can get mentions in the press, the stronger the brand continues to become.

My bone broth company could significantly increase sales in the months after the profile on Eater as so many more people knew about my business and purchased my product. I also could have other publications reach out to me (what a turn of events!) asking if they could write about my business.

How Just Reach Out Can Help

Navigating the world of PR can be overwhelming, especially for resource-strapped startups. That’s where Just Reach Out comes in.

Just Reach Out offers a comprehensive suite of tools and resources designed to simplify the PR process for startups. From building targeted media lists to crafting compelling pitches, Just Reach Out equips startups with everything they need to execute a successful PR strategy. Just Reach Out can even help you land a guest appearance on a podcast!

Whether you prefer a DIY approach or want the assistance of experienced PR professionals, Just Reach Out has you covered. With affordable pricing and flexible options, Just Reach Out makes it easy for startups to prioritize PR without spending all of their precious cash.

Startups can enjoy the simplicity of a DIY PR approach, using the self-serve Just Reach Out software to do their own PR.


You can take advantage of custom-tailored managed services packages built by and for startups.

Founders Need PR Too

This plan is perfect for startup founders who are eager to take control of their PR efforts but could benefit from expert guidance and support along the way. Here’s what it includes:

  1. Kickoff Call: Start off on the right foot with a one-hour kickoff call with Just Reach Out. During this session, we’ll establish a relationship with you, gain a deep understanding of your business, and identify your PR needs.
  2. Customized Strategy: Receive personalized sessions and documentation to help you develop a comprehensive PR plan and strategies to ensure its success. We’ll assist you in setting goals and staying on track with actionable insights and tools.
  3. Bi-Weekly Check-Ins: Stay accountable and motivated with bi-weekly check-ins. You’ll receive 10 personalized pitches sent to relevant journalists every other week for the first three months, helping you gain traction and visibility in the media.
  4. Monthly Office Hours: Gain access to monthly office hours with a Just Reach Out PR professional. Get answers to your burning PR questions, receive feedback on your pitches, and stay updated on industry trends and best practices.
  5. Community Support: Join our bi-annual meetups where groups of relevant companies come together on video calls to discuss PR goals, share success stories, and network with fellow founders.
Founders Premium Plan

For founders who want to take their PR efforts to the next level, our Founders Premium Plan offers additional benefits to enhance your startup’s visibility and growth. In addition to everything included in the Founders Need PR Too plan, you’ll also receive:

  1. Enhanced Pitching: Enjoy bi-weekly check-ins where you’ll receive 10 personalized pitches sent to relevant journalists all year long, boosting your chances of media coverage and exposure.
  2. SEO Assistance: Get expert assistance from our trained professionals specializing in SEO improvement. Enhance your online presence and increase your website’s visibility in search engine results.
  3. Monthly Check-In Calls: Stay on track with monthly check-in calls with a Just Reach Out PR professional. We’ll assess your progress, address any challenges, and adjust your PR strategy as needed to ensure continued success.


Ready to get started?! Book a call with us today!


Grow your Startup with our suite of PR and backlink outreach tools

Written by Jon Mest
Jon is the CEO of Just Reach Out, the AI-driven PR software that helps 5,000+ small businesses and entrepreneurs pitch press and get exposure.

Read what’s next

Subscribe to our newsletter

“If you want to learn how to get exposure from press, blogs and influencers Dmitry is the best in business.”

Brian Dean, founder at Backlinko


Submit a Comment

Your email address will not be published. Required fields are marked *

Share This