by Jon Mest | Oct 9, 2026 | PR Strategy, PR Tactics, PR Tools
Neil Napier, founder of JobRack, wanted press coverage without committing to an agency retainer. He estimated that an agency could cost around $5,000 a month for roughly five stories. So he tried a more focused approach: find journalists already looking for sources,...
by Jon Mest | Oct 6, 2026 | PR Tools
Journalist outreach tools help you find reporters who cover your topic, pitch them with a relevant story, respond to source requests, and track what happens next. If you’re running PR yourself, start with a tool that combines journalist discovery and pitching....
by Jon Mest | Oct 5, 2026 | PR Tools
HARO is still around in 2026 as a free email digest sent up to three times on weekdays. The harder question is what you need from an alternative. Are you waiting for a reporter to ask for your expertise, or do you already have a story worth taking to a reporter? For...
by Jon Mest | Oct 2, 2026 | PR Outreach, PR Strategy, PR Tactics, SEO
Broken link building is a way to earn a backlink by helping a site owner replace a dead link with a working, relevant resource. You find a page in your niche that links to a missing resource, check what the original link was meant to help readers do, then suggest a...
by Jon Mest | May 22, 2026 | Uncategorized
How to Improve Your PR Outreach? Now that you know what PR outreach is and why it is important, let’s figure out how to make it flawless. In 2026, personalized and targeted outreach works best for earning media coverage. To get noticed in a crowded inbox, you...
