by Jon Mest | Oct 9, 2026 | PR Strategy, PR Tactics, PR Tools
Neil Napier, founder of JobRack, wanted press coverage without committing to an agency retainer. He estimated that an agency could cost around $5,000 a month for roughly five stories. So he tried a more focused approach: find journalists already looking for sources,...
by Jon Mest | Oct 6, 2026 | PR Tools
Journalist outreach tools help you find reporters who cover your topic, pitch them with a relevant story, respond to source requests, and track what happens next. If you’re running PR yourself, start with a tool that combines journalist discovery and pitching....
by Jon Mest | Oct 5, 2026 | PR Tools
HARO is still around in 2026 as a free email digest sent up to three times on weekdays. The harder question is what you need from an alternative. Are you waiting for a reporter to ask for your expertise, or do you already have a story worth taking to a reporter? For...
by Jon Mest | Aug 22, 2026 | Podcast Outreach, PR Tools
The digital landscape of 2026 has solidified a fundamental truth: attention is the most scarce resource in the global economy, and podcasting is where that attention goes to thrive. As a PR strategist, you must recognize that we are no longer in the era of...
by Jon Mest | Sep 11, 2023 | PR Tools
According to research, the global public relations software market was worth $10.4 billion in 2022. It’s not surprising at all. Such tools empower professionals to do their jobs with efficiency and precision. That’s why most of them compare Prowly vs Muck Rack to...
by Jon Mest | Aug 28, 2023 | PR Tools
Muck Rack is a well-known tool PR professionals use for PR outreach. Its robust database of contacts and intuitive dashboard help find relevant journalists and save time on manual research. Nevertheless, certain aspects drive users to seek alternative solutions – the...
