PR Tools

10 Comments - October 10, 2018

How To Choose The Right Keywords For Your PR Campaign So you have a list of targeted publications, you’ve done your homework and have a handful of journalists who have waxed poetic on your topic, and you think you’re ready to pitch your incredible scoop! But wait. Remember what your colleague mentioned earlier that the …

7 Comments - June 6, 2018

In my last post, I showed you what journalists want to see in a pitch. While you can go a long way with Google, a spreadsheet and an email account, if you want to truly scale your PR efforts, you will have to invest in PR tools. PR is by and large a numbers game. …

5 Comments - May 6, 2018

PR. Alongside marketing, business development, getting press just seems to be something that companies need to do at some point. If you’re ready to take your first big step toward getting press, you’re probably researching some PR tools and/or services. But what the heck should you expect PR tools to offer you? What should you …

5 Comments - April 4, 2018

There are about a gazillion PR tools online. Finding something that actually works for startups isn’t always easy. To help you out, I compiled a list of 100 PR tools to help you with virtually every part of PR, from finding media contacts to improving outreach. The tools are classified under different groups. If you’re …

5 Comments - February 7, 2017

This post is part of our Customer Spotlight Series where we highlight case studies from out of the box tactics our customers used to get featured in press. In this post, Neil Napier founder of JobRack talks about how his team was used JustReachOut to get exposure for his company in a few weeks after …