PR Pitch

7 Comments - January 25, 2019

What is a Press Release? A press release is a brief document that shares a piece of news about your company or business with press and media outlets. It is usually sent to journalists and editors who may use the information to write a news article. Remember: A press release usually mimics a news article …

4 Comments - July 6, 2018

What is a Media Pitch? You might be wondering:“What is a Media Pitch, exactly? In its simplistic form, a media pitch is: your ‘ask’.You have some news (say, some interesting data on your industry) worthy of piquing the curiosity of the journalist you are pitching to and you ‘ask’ them if they would be interested …

4 Comments - May 15, 2018

The definition of Public Relations has dramatically changed over the past few years. But first, let’s start with the traditional public relations definition. Here is how Wikipedia defines Public relations (PR): Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agencies, or …

7 Comments - April 1, 2018

You probably heard that you can now send emails from JustReachOut and ensure 100% deliverability as well as track opens. Well, one of our customers has come up with a nifty little hack to get 70% of his emails RESPONDED to by journalists. What is PR? Public Relations essentially is the process of reaching out …