PR Outreach

9 Comments - June 30, 2020

Let’s start the article by defining: What is ‘PR outreach’? PR outreach is the process of pitching information about your product/service to journalists, bloggers and influencers with a purpose of getting press coverage and exposure for your business. I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs …

10 Comments - May 26, 2020

There are hundreds of journalists, bloggers, podcasters looking for an expert to cite in their articles every single day. They put out queries for these on newsletters, Twitter and other platforms. Today we interviewed two of our customers to show exactly how they respond to these asks. Natalya Bucuy from HelpSquad.com has gotten featured in four publications in the first month of becoming a JustReachOut customer!

8 Comments - April 29, 2020

Do you want more relevant journalist requests? Responding to media requests is an easy way to acquire huge media coverage for your brand.  In this post, I’ll tell you where and how to find the most relevant media requests. I’ll also talk about how to respond to media opportunities to get the best press. How …

4 Comments - March 15, 2020

The definition of Public Relations has dramatically changed over the past few years. But first, let’s start with the traditional public relations definition. Here is how Wikipedia defines Public relations (PR): Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agencies, or …

10 Comments - July 10, 2019

So you have your pitch ready for press, you’ve done your homework and have a handful of journalists who have waxed poetic on your topic, and you think you’re ready to pitch your incredible scoop! Here is the process most of our 5000+ customers have followed to pitch journalists: 1. Search JustReachOut for a keyword …

13 Comments - June 20, 2019

5 Steps to Write a Good Press Release for a Product Here’s a quick summary on how to go about writing press releases: 1. Start with the headline. Make it irresistible. A captivating headline will set the stage for your press release to be a success. Make it interesting so that it stands out from …