How To Respond to Press Opportunities and Get Featured in Press Weekly

By Dmitry Dragilev10 Comments Last updated on November 29, 2018 Email Pitch, PR Outreach, PR Tactics

There are hundreds of press opportunities which come out every single day from journalists looking for a source to quote in an article they are currently writing. These opportunities are timely and usually journalists need a good response to their query from an expert within days of submitting it. There is an art to answering a query and getting a response.

Today we interviewed one of our customers – Agata from Groove HQ who used an out of the box approach to answer a press opportunity and got featured in press shortly after.

The key takeaways you’ll hear in the interview below are:

1.) Find their real email address
2.) Research their background and profile to personalize the pitch
3.) Don’t just plainly answer their question, use a fresh perspective

As inspiration we’d like to leave you with another email pitch from JustReachOut customer Nishank Khanna of ClarifyCapital to a journalist and got featured in press that same day, notice that he followed the steps above to ensure to get a response:

Enjoyed the article? I have more, just for you!
Written by Dmitry Dragilev

I'm the founder of JustReachOut.io which helps 5,000+ small businesses and entrepreneurs pitch press and get exposure daily without any help of PR firms.

10 thoughts on this article
  1. Ajay Kuma  Reply

    Is it necessary to always use their real email address?

    • Dmitry Dragilev
      Dmitry Dragilev  Reply

      Hey Ajay, using their real email address increases the chances of their response significantly. Keep in mind these journalists receive hundreds of responses, you job is to stand out among all of them.

  2. Kevin Rosedale  Reply

    Thanks for the post. Curious, If the deadline has already passed, would you still send the pitch?

    • Dmitry Dragilev
      Dmitry Dragilev  Reply

      Sure, if it just passed a few days ago or so I’d still send it but if it has been more then a few days I won’t bother and wait for another opportunity, they come up daily.

  3. Josh Lorn  Reply

    Love the template example Dmitry, really helpful!

    • Dmitry Dragilev
      Dmitry Dragilev  Reply

      No prob Josh, happy to hear you found it useful. Let me know how it works out for you as you get going using the template.

  4. Susan Mier  Reply

    Would you answer a #journorequest on Twitter the same way, i.e. snoop on the journo, find out about them a bit, personalize? Seems like a lot of work.

    • Dmitry Dragilev
      Dmitry Dragilev  Reply

      Hi Susan, agreed, it is a lot of work. It’s really a question of whether you want to increase your chance of response. For me this approach gets 90% response. Twitter is a bit of a different beast however since you have their profile right there you can look over their past tweets and rather quickly come up with a personalized response, the “snooping” part is rather quick. Wouldn’t you agree?

  5. matt  Reply

    I just came across your site tonight. I was reading an article that was helping navigate HARO. Thank you for your tips!

    • Dmitry Dragilev
      Dmitry Dragilev  Reply

      Happy to help Matt. Are you primarily focused on press opportunities for your initial PR outreach/relationship building?

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