How To Respond to Press Opportunities and Get Featured in Press Weekly

By Dmitry DragilevNo Comments Last updated on November 29, 2018 Email Pitch, PR Outreach, PR Tactics

There are hundreds of press opportunities which come out every single day from journalists looking for a source to quote in an article they are currently writing. These opportunities are timely and usually journalists need a good response to their query from an expert within days of submitting it. There is an art to answering a query and getting a response.

Today we interviewed one of our customers – Agata from Groove HQ who used an out of the box approach to answer a press opportunity and got featured in press shortly after.

The key takeaways you’ll hear in the interview below are:

1.) Find their real email address
2.) Research their background and profile to personalize the pitch
3.) Don’t just plainly answer their question, use a fresh perspective

As inspiration we’d like to leave you with another email pitch from JustReachOut customer Nishank Khanna of ClarifyCapital to a journalist and got featured in press that same day, notice that he followed the steps above to ensure to get a response:

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Written by Dmitry Dragilev

I'm the founder of which helps 5,000+ small businesses and entrepreneurs pitch press and get exposure daily without any help of PR firms.

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