There are hundreds of press opportunities which come out every single day from journalists looking for a source to quote in an article they are currently writing. These opportunities are timely and usually journalists need a good response to their query from an expert within days of submitting it. There is an art to answering a query and getting a response.
The key takeaways you’ll hear in the interview below are:
1.) Find their real email address
2.) Research their background and profile to personalize the pitch
3.) Don’t just plainly answer their question, use a fresh perspective
As inspiration we’d like to leave you with another email pitch from JustReachOut customer Nishank Khanna of ClarifyCapital to a journalist and got featured in press that same day, notice that he followed the steps above to ensure to get a response: