Best PR Tools: The Complete List (2018 Update)

By Dmitry Dragilev5 Comments Last updated on August 17, 2018 PR Tools

There are about a gazillion PR tools online.

Finding something that actually works for startups isn’t always easy.

To help you out, I compiled a list of 100 PR tools to help you with virtually every part of PR, from finding media contacts to improving outreach.

The tools are classified under different groups. If you’re in a hurry jump to the section that excites you most:

  1. PR Outreach Tools
  2. Media Opportunities Tools
  3. Press Release Distribution Tools
  4. Industry Trend Analysis Tools
  5. Brand Monitoring Tools
  6. Relationship Building Tools
  7. Email Scheduling and Tracking Tools
  8. Writing Tools
  9. Content Creation & Publishing Tools
  10. Content Promotion Tools
  11. Influencer Marketing Suites
  12. Complete PR Suites
  13. Other Tools

PR Outreach Tools

To get effective press and exposure you need to reach out to the right journalists, bloggers, and influencers who write about your niche. These tools have extensive databases that can help startups find the best media fit. You can also find twitter bios, emails and portfolios of journalists to see if they are relevant to your startup.

1. JustReachOut

At JustReachOut you get a team of Outreach Strategists and world class PR software all in one to help you:

1.) Set a PR goal which is directly correlated to your business goals

2.) Come up with a strategy and action plan to reach your PR goal

3.) Execute the PR outreach campaign and ensure you get the exposure you need to reach your goal

JustReachOut has helped 5000+ businesses, startups and individuals build and execute PR campaigns which are designed to deliver results for their business goals.

JustReachOut is the easiest way for startups and individuals to find and pitch relevant reporters based on the best fit for the topic.

Price: Starts at $697/month

2. Bloggbase

This tool allows you to connect with bloggers who can promote your services through their site.

Prices: Plans start from £20.00 per month

Pros:

  • Good selection of expert bloggers.

Cons:

  • Can only contact opted-in bloggers.

3. Anewstip

Anewstip is a simple tool to quickly find relevant journalists to pitch your stories to.

Price: Plans starting at $69/month

Pros:

  • Very comprehensive media database with over 1 million contacts.
  • Effective alerts and monitoring capabilities.

Cons:

  • Starting plans allow for just 200 emails to be sent each month.

Media Opportunities Tools

Tons of journalists and bloggers are regularly writing articles in your niche and they need a quote from an expert. Use your expertise in your niche to your advantage. Use these tools to find relevant requests and respond to those questions. This is the easiest way to start a conversation with a journalist and gain media exposure.

4. Voila Norbert

Find e-mails and connect with any journalists from your niche.

Price: $0.10 per lead. Other plans start from $49/month

Pros:

  • Allows you to download huge list of contacts through .csv file

Cons:

  • None

5) Help A Reporter Out (HARO)

With HARO journalists can quickly gather responses from the public for their stories. The tool is free to use.

Price: Basic plan is free. Premium Plans start from $19.

Pros:

  • Free to use.
  • Strong network effect – used by a lot of reporters and users.

Cons:

  • Can be hard to find questions specific to your industry. Be prepared to get creative.

6. YEC

YEC enables entrepreneurs to answer individual questions, write and submit entire guests posts, to be featured in various publications.

Price: Sliding membership from $850/yr.

Pros:

  • Very strong community of motivated entrepreneurs and business people.
  • Lots of perks and benefits for joining.

Cons:

  • Highly exclusive – you’ll have to check a number of boxes to qualify for membership.
  • Not so much about PR as it is about building relationships and forging partnerships.

7. NewsCertified Exchange

NewsCertified provides a searchable database of credible, interview-ready experts and story ideas that are accessible 24/7.

Price: Free to use

Pros:

  • Used by top-tier publications and journalists.
  • Strict certification process to filter out low-quality journalists and experts.

Cons:

  • Getting certified can be hard.
  • Not enough interview opportunities in many niches.

8. Pitchrate

PitchRate is a powerful tool that finds credible sources for journalists and in return provides sources with media coverage.

Price: Free

Pros:

  • Works like HARO – easy to use.

Cons:

  • Not as large a network as HARO.
  • Few opportunities in certain niches.

9. JournoRequests

JournoRequest monitors Twitter for requests from journalists. Think of it as a HARO but based entirely on Twitter.

Pricing: Basic plans are free. Price available on request for premium plans.

Pros:

  • Customizable queries and good monitoring + search capabilities.Free to use for starter plan.

Cons:

  • Not enough features to justify the price – other social media monitoring tools can perform the same tasks.

10. Critical Mention

Critical Mention is a tool to monitor media sources across the world, from web to TV and radio, to find opportunities and collect coverage.

Price: Available on request. Contact here

Pros:

  • Very comprehensive coverage; can replace multiple monitoring tools.

Cons:

  • Duplicate pieces of coverage common, which can be a waste of time to sort through.

11. SourceBottle

Similar to HARO, this tool is designed to help journalists and bloggers find sources.

Price: Free

Pros:

  • Makes pitches searchable online, through a directory.
  • Provides PR professionals with timely insights into publicity opportunities.

Cons:

  • List of sources/PR experts is very limited.

12. Profnet

This tool allows experts to respond to journalists who require quotes to feature in their articles.

Price: On request

Pros:

  • Allows you to connect with journalists in highly specific niches.

Cons:

  • A bit expensive for startups.

13. Tomoson

A service to find bloggers who are interested in doing product reviews or where bloggers can find products that they would like to review.

Price: Starts at $49/month.

Pros:

  • Great for getting product reviews at scale without any manual outreach.
  • Good quality of blogs on the platform, particularly for home, decor and electronics products.

Cons:

  • Works only for a few niches.
  • Very limited reach for B2B products/services.

14. MyBlogU

A community of writers and bloggers to exchange case studies, brainstorm ideas, and get sources for their blog posts and content. Think of it as HARO for bloggers.

Price: Free

Pros:

  • One of the few services of its kind.
  • Can be used for finding interviews, requests, and roundups where you can get featured.

Cons:

  • Not very user-friendly; clunky UI.
  • Limited network; not a lot of top-tier bloggers.

15. PressFarm

Get a link to a journalist’s email, bio and twitter by using PressFarm.

Price: Plans start at $18/month

Pros:

  • Strong search functionality.
  • Information is more or less accurate.

Cons:

  • Some emails are inaccurate or outdated.
  • Lots of other tools have similar functionality but more features.

16. Guestr

Guestr helps website owners attract fresh, new, and in most cases, free content from guest bloggers.

Price: Free

Pros:

  • Makes the process of finding guest blog targets much easier.

Cons:

  • Quality of blogs on the platform isn’t top-notch.
  • Buggy website.

17. Heypress

Hey Press is a searchable media database that lets you find the most relevant journalists for free.

Price: Free

Pros:

  • Comprehensive database.
  • Strong search feature.

Cons:

  • Limited functionality – lots of tools (such as JustReachOut) have similar databases but more features.

18. Notey

A collection of the world’s top independent publishers and bloggers. Great for finding influencers, under the radar blogs and media targets.

Price: Basic Plan is free. Premium Plans start $80/month.

Pros:

  • Lists lots of media targets you might not find easily other.Useful “Follow” feature for tracking a topic or industry (such as “DIY”).

Cons:

  • None that I can think of – it’s a free consumer-facing resource that’s also great for PR research.

Press Release Distribution Tools

Sending news releases is one long-standing practice of media outreach. These tools help startups distribute press releases to various media outlets including top traditional media sources like newspapers and TV channels. Since they have massive distribution networks, it is near impossible to not get picked up by some media sites when using these tools. It’s a fast and easy way to get press and exposure.

19. PressCable

PressCable allows you to distribute press releases to high authority, high traffic, and highly recognized media outlets.

Price: Starting at $159.

Pros:

  • Uses a PR writing software to come up with newsworthy and compelling hooks that will get your announcement noticed

Cons:

  • PressCable’s distribution network has some limits.

20. Business Wire

Business Wire helps businesses distribute press releases to news media, financial markets, etc.

Price: Starts at $325/release in US metro areas (source).

Pros:

  • Good monitoring capabilities.
  • Distribution network is massive.

Cons:

  • Limited word count by default. You’ll have to pay extra if you want longer (>400 words) releases.

21. MarketWired

MarketWired lets you share content with media, investors, social networks, and consumers anywhere in the world

Price: Available on request, though starts at $400/release.

Pros:

  • Great social media reach. Instead of traditional channels, MarketWired focuses on helping businesses be seen on blogs and social media.
  • No subscription required to share press releases (though you’ll have to pay if you want real results).

Cons:

  • Limited footprint on traditional channels. Not ideal if you’re hoping to get picked up by newspapers and magazines.

22. PRWeb

PRWeb is a press release service with a focus on new media (blogs, social media, etc.).

Price: Basic plan starts at $99/month

Pros:

  • Cheap; the basic plan gives you decent coverage for just $99.
  • Strong reporting and monitoring capabilities.

Cons:

  • Authentication process is complicated and time-consuming.
  • The distribution network is nowhere near as large as PRNewsWire’s or BusinessWire’s.

23. Free Press Release

Free Press Release distributes your PR online to increase exposure.

Price: Prices start at just $19/release.

Pros:

  • Free to use; paid plans start at just $19/press release.
  • Supports images, videos, etc. in the release. You can also add links and keywords freely (with some restrictions).

Cons:

  • Poor distribution network. Some partner sites are pretty dubious.
  • Free version gives you very limited features.

24. PR Leap

An all in one PR Solution.

Price: Annual plan starts at $395 for 4 Press Releases

Pros:

  • All-in-one tool for monitoring, distribution and analyzing press releases.
  • Can embed rich media inside releases (including YouTube and Soundcloud embeds).

Cons:

  • Only offers annual plans with a minimum of 4 releases.
  • Distribution network is limited compared to bigger competitors.

25. 24-7 Press Release

A service that helps businesses distribute press releases at affordable prices.

Price: Plans start at $49/PR

Pros:

  • Inexpensive. Cheapest plan starts at just $49/release.
  • Relatively strong network of distribution partners.

Cons:

  • Need to buy higher-tier plans if you want any real results.
  • Tracking reports could be more comprehensive.

26. PR.com

PR.com aims to distribute your press releases everywhere.

Price: Plans start at $30/month

Pros:

  • Significant network size.
  • Relatively cheap starting plans.

Cons:

  • Need to buy higher tier plans for any real impact.
  • Reporting and tracking capabilities could use an update.

27. PR Log

PR Log is an online press release distribution and press release submission service.

Price: Free

Pros:

  • Free to use
  • Can embed videos and include clickable links.

Cons:

  • Free version is marred with spam. You’ll have to upgrade to at least the Premium 2 ($99/release) plan to see any impact.Reporting and analytics are poor.

28. Send2Press

Send2Press provides targeted press release distribution.

Price: Plans start at $99/month

Pros:

  • Cheap to start with plans starting at just $99.
  • Can include up to 800 words in the release.

Cons:

  • Limited reporting and analytics capabilities.
  • Limited distribution network.

29. Pressat

Pressat is a press release distribution service which uses social media, as well as more traditional channels, to spread the word.

Price: Plans start at £110 per release.

Pros:

  • Strong network, especially for EU and UK based sites.
  • Focus on social media and bloggers helps set it apart from the crowd.

Cons:

  • Reporting is not as detailed as it could be.
  • Limited reach on traditional channels.

30. PR.co

PR.co is a PR toolkit for creating and distributing press releases.

Price: Plans start at $500/year.

Pros:

  • Great design and easy to use interface.
  • “Pressroom” feature is great for keeping your press list in touch with your business.

Cons:

  • Limited features in lowest “Startup” plan.

31. Upbeat PR

Upbeat PR is a “no-agency” PR solution for startups and small businesses. Upbeat PR works with businesses to develop story ideas and matches them with relevant journalists.

Price: Plans start at $800.

Pros:

  • Great for startups and businesses without any PR experience.Much more affordable than traditional agencies.

Cons:

  • At $800, it’s still not cheap enough for something dedicated founders can do themselves.

32. Publicize

Publicize offers cost-effective PR solutions to entrepreneurs.

Price: Plans start at $320/month

Pros:

  • Founded by experienced tech journalists.
  • Transparent pricing.
  • Starting plans cheap enough for new startups.

Cons:

  • Not great for early stage startups that don’t have a fine-tuned product, target audience or message.

Industry Trend Analysis Tools

Use these tools to keep track of industry trends. You can gain insights from customer conversations about your competition. Can also be sued to find keywords that perform best in your industry.

33. Google Alerts

Google Alerts monitors Google and gets you news and latest industry trends.

Price: Free

Pros:

  • Harnesses the power of Google. You WILL need to use it.

Cons:

  • Without good search filters, you’ll get a lot of irrelevant results.

34. DataSift

DataSift is a social media monitoring platform for extracting insights from public conversations on social media.

Price: Depends on usage. Contact for pricing

Pros:

  • Exceptional monitoring capabilities – DataSift has some of the largest data sources across all social media tools.
  • In-depth sentiment analysis.

Cons:

  • Only useful as a listening and monitoring tool; can’t use it to create or manage updates.
  • Might be too expensive and overpowered for small startups.

35. Blendle

Blendle is a news platform that aggregates articles from a variety of newspapers and magazines and sells them on a pay-per-article basis. Useful for getting access to quality content behind paywalls.

Price: Product in beta; no paid subscriptions available.

Pros:

  • Cheaper than buying monthly subscriptions to magazines/newspapers.

Cons:

  • Limited use for PR if you’re not targeting top-tier, paywalled newspapers (WSJ, NYT, etc.)
  • In beta; available only to limited users.

36. Feedly

Feedly compiles news feeds from a variety of online sources for the user to customize and share with others.

Price: Free to use; paid plans start at $5.41/month.

Pros:

  • Highly capable feedreader, especially for keeping track of large number of feeds.
  • Clean, simple UI.
  • Feed discovery can help you find new media targets.

Cons:

  • None that I can think of – just a very solid replacement for Google Reader

37. BuzzSumo

BuzzSumo helps you analyze what content performs best for any topic or competitor.

Price: Plans starting at $79/month

Pros:

  • In-depth social media analysis.
  • Great for finding influencers and creating content alerts.

Cons:

  • Backlink analysis not as strong as SEO tools such as Ahrefs.

38. Mashfeed

Mashfeed lets you organize posts in a better way than most social networks currently allow.

Price: Free.

Pros:

  • Useful for discovering trends, accounts and hashtags.
  • Great for tracking social media campaigns across different networks.

Cons:

  • No Android or web version.

39. AnswerThePublic

Gets you consumer Insight for PR. Fantastic tool for finding questions your audience wants answers to.

Price: Free to use.

Pros:

  • Quickly find hundreds of questions your community wants answers to.
  • Powerful tool for keyword research as well.

Cons:

  • Doesn’t work quite as well as for B2B topics.

Brand Monitoring Tools

A startup is always curious to know where their brand stands w.r.t. competition. This becomes important when trying to pitch a new angle for your products and services to the media. These tools are great to hear online conversations about your brand and keywords. Use them to understand social media sentiments as well as find questions your audience wants answers to.

40. MeltWater

Meltwater is a tool for monitoring your brand and engaging in conversation with your customers.

Price: Starting at $6,000/year. Request pricing here

Pros:

  • Comprehensive tracking and monitoring features.
  • Enterprise-grade analysis.

Cons:

  • Not suitable for small businesses and startups.
  • Clunky user interface.

41. Trendkite

Trendkite gives you detailed reports on your PR metrics that shows where you’re excelling and which areas need improvement. It also alerts you anytime your company is mentioned online.

Price: On request

Pros:

  • Trendkite’s comprehensive monitoring system can find media mentions from any media platform including TV, radio, major newspapers and small blogs.

Cons:

  • Search function has small kinks.
  • Lack of social media coverage.

42. Trackur

A social media monitoring tool designed to assist you in tracking what is said about you on the internet.

Price: Plans starting at $97/month.

Pros:

  • Sentiment Analysis and Influencer Scoring helps figure out audience mood and find the right targets.
  • Reliable, fast and relatively comprehensive search and alerts.

Cons:

  • Clunky interface and design.

43. Mention

With Mention you can monitor anything on the web and social media – your brand, target keywords, etc. – in real-time about.

Price: Plans start at $29/month.

Pros:

  • Very well-designed and easy to use product.
  • More comprehensive alerts than Google Alerts, especially for social media.

Cons:

  • Big jump in prices as you move from “Solo” to “Starter” tier.

44. Coverage Book

Coverage Book is an automated tool that pulls together all your media hits into one pretty package for clients and bosses.

Price: Plans starting at $99/month

Pros:

  • Great for PR professionals and marketers managing PR in startups.
  • Can save you hours in creating a professional page of your press coverage.

Cons:

  • Limited use for most startups. This tool is best suited for PR professionals who want to show off their work to clients.
  • Expensive.

45. Brand24

Brand24 is an effective method of monitoring your brand or product on the Internet. The tool also measures the buzz around your brand, product or keyword.

Price: Paid plans starting at $49/month

Pros:

  • Support is highly responsive and proactive.
  • Robust and effective search function.

Cons:

  • Sentiment recognition could be better.
  • Could be easier to use.

46. BrandWatch

Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencieS.

Price: Plans start at $800/month.

Pros:

  • Extremely capable, enterprise-grade social media monitoring.
  • Supports advanced queries for filtering through responses.

Cons:

  • Expensive.
  • Too complex and overpowered for startups and small businesses.

47. JamiQ

A tool that uses algorithms to understand opinions and feelings inferred from phrases and sentences. Useful for understanding social media sentiment.

Price: Starts at $55/month for 1 topic.

Pros:

  • Can monitor and analyze results in multiple languages.
  • Media segmentation is useful for figuring out whether people are talking about your blogs or social media.

Cons:

  • Based out of Asia and has a heavy focus on Asian social networks.
  • Not very user-friendly or well-designed

48. Social Mention

Real-time social media search and analysis.

Price: Free to use

Pros:

In-depth search along with alerts.
Sentiment analysis helps explore the general public mood about a topic.

Cons:

Alerts are currently unavailable, severely limiting this tool’s functionality.

49. Bird Song Analytics

A pay as you go social media analytics tool, used by social media practitioners, journalists, publishers and researchers.

Price: Plans starting at £24.99 for a single report credit

Pros:

  • The “price per report” model is very cost-effective for startups that have one-off reporting requirements.Easy to export reports as a CSV file for further analysis in Excel.

Cons:

  • Expensive – each report costs £24.99.

50. Twilert

Twilert tells you when someone is talking about your brand on Twitter.

Price: Plans starting at $9/month

Pros:

  • Pretty comprehensive tracking and alerts.
  • Alerts sent straight to your inbox. This makes your workflow a lot easier.

Cons:

  • Single function tool; lots of others offer the same functionality but with more features.

51. AirPR

This tool can help you find out your ROI and measure the impact of your PR efforts.

Price: On request

Pros:

  • Excellent customer service and helpful staff.

Cons:

  • The service is not user-friendly initially.

52. Crimson Hexagon

Enables a deeper understanding of your target audience using social media analytics. It will provide deep insights into around consumers view and interact with your brand on social media

Price: $2000 per month

Pros:

  • Search engine can be highly customizable and really good at complex searches.

Cons :

  • Too expensive for SMBs.

53. BrandsEye

Provides an accurate sentiment analysis about your brand. It allows gives you access historical twitter data which can be used for market research and further analysis.

Price: Price varies based on the keywords used for searches

Pros:

  • Good at tracking hashtags. Support team is knowledgeable and can help troubleshoot technical problems.

Cons:

  • User interface can be complicated for new users.

54. Sprinklr

Sprinklr is an all-inclusive social media management platform.
This tool can handle marketing, advertising, research, sales, and commerce on Facebook, Twitter, Linkedin and 21 other global social channels.

Price: On request

Pros:

  • Social media reports are concise, informative and well organized.
  • Automation capabilities can minimize manual tasks.

Cons:

  • Requires a large social media management team and project manager. Not suitable for SMBs.

Relationship Building Tools

It is important to build an initial relationship with the reporter or blogger to get an effective response to your media pitch. Don’t send your pitch before you learn more about your target reporters and influencers. These tools give you an insight into what your target influencers/journalists like and also help you get the best introduction. Using the insights you get from these tools, you can craft custom communication for your targets.

55. Crystal

A tool to increase the level of depth and effectiveness at building and maintaining relationships. Think of it as a sidekick that tells you what your target influencers/journalists like.

Price: Plans start at $19/month

Pros:

  • Gives tons of summarized insight for socially active influencers.
  • Insight from Crystal can help you craft custom communication for your targets.

Cons:

  • No CRM integration (yet).

56. Conspire

Conspire tells you exactly how to get the best introduction to whoever you want to meet — a customer, employer or investor.

Price: Free

Pros:

  • Very easy to install and use.
  • Useful for finding common contacts which you can later use for introductions.

Cons:

  • Works best with Gmail. If you use another provider, your results might not be as good.

57. Rapportive

A free browser plugin that replaces the adverts in Gmail’s sidebar with useful information about your contacts: a photo, bio and links to social media accounts.

Price: Free to use.

Pros:

  • Powerful tool for researching prospects quickly.
  • Fairly accurate data.

Cons:

  • Poor support, especially after it was acquired by LinkedIn.

58. Full Contact

FullContact is a contact management platform for professionals and enterprises.

Price: Free for 5,000 contacts, $99/month thereafter.

Pros:

  • Person-based insights can be very useful for personalizing outreach.
  • Contact synchronization works wonderfully across devices.

Cons:

  • Data from Facebook isn’t always accurate or even available (which is mostly due to restrictions on Facebook’s part).

59. Nimble

Nimble offers small businesses the best features of high-end CRM systems combined with the power of social media.

Price: Single plan at $22/user per month

Pros:

  • Very easy to use CRM, even for people who’ve never used one before.
  • Social integration is very useful for finding and cultivating opportunities.

Cons:

  • Lacks some key integrations, especially with email providers.
  • Designed for tracking sales, not PR. Most features won’t be of use to PR folks.

60. Connectifier

Connectifier is a tool for discovering and qualifying candidates while hiring. It acts as a supplement to a candidate’s LinkedIn data.

Price: Available on request, though expect to pay $8,000+/year at least.

Pros:

  • Great tool for searching through LinkedIn to find media contacts and PR opportunities.

Cons:

  • Not well supported after being acquired by LinkedIn.
  • Works better for finding B2B buyers than for finding media contacts.

61. Sell Hack

A prospecting and lead generation tool. Works very well for large scale PR outreach.

Price: Plans starting at $19/month

Pros:

  • Email verification can save you lots of time when sending emails.

Cons:

  • Better used for prospecting and finding leads than PR.
  • Doesn’t integrate well with most CRMs.

62. Follower Wonk

FollowerWonk help users find a Twitter profile’s social authority (influence), analyze users, and compare profiles side-by-side.

Price: Free to use; paid plans start at $29/month.

Pros:

  • Analysis tool is free.
  • Very comprehensive Twitter search.

Cons:

  • In-depth analysis takes time (up to 24 hours).
  • Low limit for total number of followers you can sort, especially for startups with a lot of followers.

Email Scheduling and Tracking Tools

Scheduling and tracking numerous pitches can be a daunting task for startups. These tools help you schedule emails to be sent at the perfect time or keep track of email conversations through simple UI.

63. Boomerang

With Boomerang, you can write an email now and schedule it to be sent automatically at the perfect time.

Price: Free to use.

Pros:

  • Easy to use – the extension fits right into Gmail.
  • You can return unanswered emails back to your inbox at a scheduled time. Great for following-up.

Cons:

  • Only works with Gmail.

64. Yesware

Yesware offers “prescriptive analytics” and sales automation tools. Yesware’s email tracking tool is particularly useful for PR.

Price: Plans start at $12/user per month.

Pros:

  • Powerful email tracking tool is useful for keeping track of responses.
  • Presentation tracking is useful for keeping tabs on mailed media assets.

Cons:

  • Designed for sales teams, not PR people. As such, you’ll not find a lot of use for features like prescriptive analytics or click-to-call.

65. FollowUpThen

FollowUpThen is a simple, flexible email address that you can use to create reminders and keep track of conversations.

Price: Plans start at $2/month

Pros:

  • Very easy to use – just send an email with the reminder date to @followupthen.com and you’ll get a reminder in your inbox. Great for people who don’t want to juggle multiple to-do apps.
  • Works with any email address.Free to use, though you’d want to get the $2/month plan at least.

Cons:

  • None that I can think of – it costs next to nothing and works seamlessly with any email address.

Writing Tools

These tools can help you in all aspects of writing great content. From checking grammar to creating perfect headlines and subject lines, these tools will help you write better blogs, pitches and emails.

66. HemingwayApp

HemingwayApp makes your writing bold and clear. Use it to write better blogs, pitches and emails.

Price: Free.

Pros:

  • Automatically finds complex sentences that might confuse readers.
  • Suggests replacement words and simpler sentence structures for improving content readability.

Cons:

  • Can’t collaborate with others or export finished documents to Word.

67. Cliche Finder

Find cliches in your writing. Not much use for PR but can help you write better emails and blog posts.

Price: Free.

Pros:

  • Free to use
  • Can detect most common cliches quite easily.

Cons:

  • None.

68. Grammark

Grammark helps improve writing style & grammar. Very useful for automating proofreading and removing errors before sending emails and publishing content.

Price: Free.

Pros:

  • Free to use.
  • Can spot most errors easily.

Cons:

  • Unlike Grammarly, it can’t spot comma splice errors, tense shifts, or, as the homepage says, “idiotic ideas”.

69. After The Deadline

Write better content by finding passive voice, hidden verbs and complex phrases in your writing.

Price: Free.

Pros:

  • Free to use.
  • Owned by Automattic, the company behind WordPress. As a result, it works very well with WordPress blogs.

Cons:

  • None, though it does lack some of the features of Grammarly.

70. Word Counter

Calculates the total number of words in any piece of content. Simple.

Price: Free

Pros:

  • Fast and easy. Isn’t burdened with useless features.

Cons:

  • None.

71. Subject Line

Evaluates your email subject line for marketing impact.

Price: Free.

Pros:

  • Quick and free evaluation of your subject line’s “clickability”.

Cons:

  • Very basic in its analysis. Often a hit or miss. Best used to guesstimate the performance of a subject line.

72. AMI Emotional Marketing Value Headline Analyzer

A free tool that analyzes your headline to determine its Emotional Marketing Value (EMV) score.

Price: Free.

Pros:

  • Relatively accurate emotional content analysis.
  • Automatically categorizes your headline as “intellectual”, “empathetic” or “spiritual” and offers suggestions to improve score.

Cons:

  • None, but I recommend using it in conjunction with other tools like CoSchedule Headline Analyzer to get the best results.

73. Headline Analyzer

A tool to analyse your headline based on overall structure, grammar, and readability.

Price: Free

Pros:

  • Pretty accurate results.
  • Tells you exactly what you need to change to increase your headline’s clickability.

Cons:

  • As with any headline analyzer, it works on a formula and can’t really predict the impact of highly creative headlines.

74. Bullshit Generator

Speak like a CEO of a Fortune 500 company – with a whole lot of BS.

Price: Free.

Pros:

  • Add these words to your press releases and you too can sound like you run a Fortune 500 company!

Cons:

  • Absolutely none.

Content Creation & Publishing Tools

The press strives to report original, newsworthy content from credible sources. To make an effective pitch and to ensure that you get a response, you need to create awesome content that is relevant to the journalist and his audience. Want to know what’s the most relevant content for your target media? Which content performs best in your niche? Use these tools to find out!

75. PitchEngine

PitchEngine is the premier content creation tool for publishing marketing messages to the web and mobile.

Price: $79/release

Pros:

  • Good design, especially for visual content.
  • “Follow” feature can expand your company’s footprint.
  • “Pitchengine Communities” can help you get before a targeted audience.

Cons:

  • Brand pages are largely similar to a blog, but with limited features – not a strong enough value proposition for most startups.

76. ClearVoice

ClearVoice is a content marketing platform to plan content, recruit creators, and engage influencers from a single dashboard.

Price: Available only on request. Contact here.

Pros:

  • Single dashboard for accomplishing multiple tasks saves lots of time.
  • The Marketplace is great for discovering talent for creating content.

Cons:

  • Expensive, especially for small startups.
  • Overpowered for small startups without large content requirements.

77. Social Studio

Salesforce allows you to publish and engage your customers with their easy-to-use platform, Social Studio. It allows you to collaborate and plan your content publishing with different teams through web or mobile.

Price: On request

Pros:

  • Clean and cohesive user interface.

Cons:

  • Doesn’t allow you to edit posts after publishing

78. Blog Post Idea Generator

Gets you ideas for your next blogpost.

Price: Free.

Pros:

  • Most ideas are fun but also usable.

Cons:

  • Doesn’t work quite as well for B2B content.

79. Linkbait Generator

A tool designed for bloggers to generate linkbait ideas.

Price: Free.

Pros:

Most ideas are quite clickable, if cliched.

Cons:

Requires paying with a tweet or a sign-up to use.

80. Prezly

“Story management” tool for businesses. Use it to create newsrooms quickly.

Price: Plans start at $100/month.

Pros:

  • Well designed and easy to use.
  • Newsroom stories are social and SEO-optimized.
  • Can send Prezly press releases as in-line attachments in email.

Cons:

  • Expensive, especially for startups without extensive PR needs.

81. Calais

Content tagging tool for adding metadata to content, such as data about events, relationships or people.

Price: Hosted version free for 5,000 submissions/day.

Pros:

Very useful for tagging large volumes of content – this is the same tool as used by Thomson Reuters.

Cons:

  • Still in beta; has some bugs that need to be ironed out.
  • Not very useful for startups without tons of data or content.

82. Canva

Canva allows you to design high quality graphics that you can post on your blog or social media.

Pricing: Free. Premium Plans start from 12.95$/month

Pros:

  • Free plan is feature rich.
  • Elegant designs and templates.

Cons:

  • Premium plans don’t offer much variety.

Content Promotion Tools

You can use these tools to promote your content to your relevant audience.

83. Nouncy

Use Nouncy and create a landing page, build up support and launch it with a splash of social media posts. Think of it as a Kickstarter where people pledge support with social media instead of money.

Price: Free

Pros:

  • Easy to use interface for collecting social media responses.Free to use

Cons:

  • Limited use outside of certain niches (charity, creative arts, etc.)

84. Blogdash

BlogDash is an “opt-in” platform for bloggers. You can reach out to bloggers who’ve opted into the platform to promote your content.

Price: Free to use; paid plans at $199/month.

Pros:

  • Has more than 200k bloggers on the platform.

Cons:

  • Not a lot of top-notch blogs.
  • Clunky UI.
  • Free plan is very limited (searches just 30 bloggers per search vs. 225,000 for paid version).

85. Circloscope

Circloscope helps you grow your Google+ reach by automatically discovering people who are more likely to engage with your content.

Price: $47/year.

Pros:

  • Low cost – an annual license costs just $47.
  • One of the few tools specifically targeting Google+. Very useful if Google+ is a big prirority in your marketing mix.

Cons:

  • Google+ is a dying social network with a gradually declining user-base. You’ll not get a lot of mileage from focusing on it.

Influencer Marketing Suites

Influencers are essential to spread awareness of your brand. These tools help you find and connect with respectable influencers in your niche.

86. Onalytica

A tool to help PR professionals identify and engage with influencers.

Price: Plans start from 195$/Month

Pros:

  • Content-focused search – upload a piece of content and Onalytica will find relevant influencers for that content.
  • Real time monitoring works well.

Cons:

  • Similar tools like this exist in the market.
  • Doesn’t work very well for some niche industries.

87. Klear

A platform to measure the social web and help brands utilize social monitoring, influencer marketing and competitive research tools to do smarter marketing.

Price: Basic plan starts at $249/month

Pros:

  • Comprehensive reports.
  • In-depth monitoring with support for custom queries.

Cons:

At $249/month, slightly expensive for small startups.

88. Traackr

Traackr helps you effectively identify and rank influencers for virtually any keyword.

Price: Available on request, but expect to pay up to $499/month (source).

Pros:

  • CRM for managing influencer relationships works seamlessly.
  • Social listening tool is quite effective.

Cons:

  • Pricing is prohibitively expensive for most small businesses and startups.
  • Not particularly user-friendly.

89. GroupHigh

GroupHigh is a tool for finding, scoring and connecting with influencers on social media.

Price: Available on request, but expect anywhere from $5,000 to $10,000/year.

Pros:

  • Blogger search is quite comprehensive.
  • Fresh data. You’ll be hard pressed to find any outdated results.

Cons:

  • Expensive, especially for startups.

90. BuzzStream

BuzzStream is a link building tool for identifying and reaching out to link targets.

Price: Plans start at $99/month

Pros:

*“Google Scraper” is a very useful feature for finding opportunities.*Prospect filtering is useful for narrowing target list.

Cons:

*Prone to crashes.*Poor social search.

91. Inkybee

Inkybee is a suite of simple web-based tools to help you manage the entire digital outreach process from finding influencers through to measuring outreach campaigns.

Price: Plans start at $79/month

Pros:

  • Quick and easy tool designed for startups and small businesses.
  • “Ongoing Discovery” is a useful feature for finding targeted blogs automatically.

Cons:

  • Focused on blogs instead of traditional media outlets.
  • Priced higher than some competitors but with fewer features.

92. PitchBox

This tool can help you find and connect with influencers in your niche through multiple prospecting profiles and intuitive keyword search.

Price:

Plans start at $195/month

Pros:

  • Automatically follows up to non-responsive targets with a customizable message.

Cons:

  • None

Complete PR Suites

These tools provide a complete suite of public relations software and services including content marketing, media monitoring, media list building, distribution and analysis. Some are a bit pricey but great for large teams, others are just perfect for new startups.

93. Cision

Cision provides PR software and services including content marketing, media monitoring, media list building, distribution and analysis.

Price: Available on request (though expect ~$5,700 annually)

Pros:

  • Great for large teams; can monitor a large number of editorial calendars.
  • Strong monitoring features for keeping track of clients and prospects.

Cons:

  • Difficult to use, especially for startups without any PR background.
  • Features designed for large teams; not very pertinent to startup needs.

94. Agility PR

With a media database containing nearly 800,000 contacts in over 200 countries, this service helps users identify journalists and influential experts and engage directly with them to amplify media coverage.

Price: Available on request

Pros:

  • PR professional list is updated constantly. Search function is simple and intuitive.

Cons:

  • Harder to find newspaper editors belonging to a niche. Search results can contain random results.

95. SCORO

This tool allows organizations to control their entire workflow from one place. Scoros features include task management, enterprise-level reporting and CRM integration.

Prices: Plans start from 19€/month

Pros:

  • Feature rich service with an easily accessible user interface.

Cons:

  • More suitable for project management than PR.

96. PRGloo

PRGloo is a fully interactive newsroom that can manage social media publications, proactive communications, crisis communications and more.

Prices: Available on request

Pros:

  • Easy to navigate user interface. Exceptional customer support.

Cons:

  • Too many additional features.

Other Tools

97. Startuplister

Startuplister helps you generate traffic and exposure by manually submitting your startup to directories, review sites, & industry blogs.

Price: Pricing starts at $89 one-time fee.

Pros:

  • Includes 70+ directories, most of which are pretty high quality.
  • Each submission is manual, which decreases chances of being flagged.

Cons:

  • Directories have an increasingly diminished role in finding new startups or improving SEO. Don’t expect a lot from the directory submission service.

98. BoardReader

A search tool for finding communities and forums.

Price: Free

Pros:

  • Useful for discovering communities for distributing content or getting insight.
  • Free

Cons:

  • Not much – it’s a free tool after all.

99. TINT

TINT lets you display your social media feeds on any screen, anywhere.

Price: $300/day or $500/month.

Pros:

  • Great for showing off your social feeds at events.
  • Strong social media monitoring features for showing only relevant images/updates.

Cons:

  • Auto-moderation not available in starting $500/month plan.

100. PRstack

A tool to find PR Tools! 🙂

Price: Free.

Pros:

  • Over 250 PR tools neatly organized into different categories.

Cons:

  • None.

If you can’t get enough of PR tools and want to discover more, check out the list VitisPR has put together.

Which of these tools do you use in your PR and marketing outreach? Let me know in the comments below!

Enjoyed the article? I have more, just for you!
Written by Dmitry Dragilev

I'm the founder of JustReachOut.io which helps 5,000+ small businesses and entrepreneurs pitch press and get exposure daily without any help of PR firms.

5 thoughts on this article
  1. Tony D Baker  Reply

    PRWEB was absolutely amazing back in 2004. We could write a press release at night and end up being ranked #1 for our keyword in google the next morning. We called this SEO technique “Press Release Optimization” and did over 700 press releases before Vocus bought PRWEB. Vocus was extremely buggy and only worked well for us because it came with an enormous number of PRWEB releases, and then Vocus was bought by Cision. By then I was completely burned out. You see, throughout this entire time there were a lot of players copying PRWEB and it got to the point where the free and even paid press releases saturated so much of everything, that Google really started either ignoring or penalizing the content. I can’t blame them, because every one of these services were being abused by the auto-blogging bots, and quite frankly even the news media themselves. It’s not like the news team found a press release and published a piece of high quality content about you. The local ABC, CBS, NBC, Fox affiliates simply auto-blogged the press releases too. They desperately tried anything to get more page views by packing the site with auto-content. They did this because giving the impression that their site was busy is how the local news media lured their local business broadcast advertisers to add on a web ad package at X a month. The entire ecosystem ultimately made itself worthless by the PR distribution systems, publishers, and advertisers in an attempt to create more value for themselves, rather than more value for their audience. So my point is this. While a blog article listing 100 PR tools is a great way to get people to read and spend a good amount of time on your page, thus helping search engine credibility for the page, please do your research before you invest a good amount of your time, money, and hope into a good number of the items listed here, likely written by someone who has never actually used them. Especially since Google no longer values hundreds of links pointing to your domain from automatically published news feed pages that rarely or never get found, shared or commented on. So neither should you. There are several good tools on this post that can help you generate your own quality content, and get it in front of the right people. JustReachOut is likely one of them, so I’m very surprised that some of these tools of little value or ROI are actually being mentioned. There is so much information overload in this world, please do not allow yourselves to hire writers, that are simply aggregating and reworking what someone else likely already wrote without having first hand experience themselves. It can work for a quick burst of traffic, or simply to meet a deadline, but it’s not as effective as it can be. Here’s the PR formula we should all be using. Creatively and consistently create value, passion and credibility in everything you do. Seek out relationships with people who do this too, and ultimately the right people will want to help you get your message in front of the right audience that shares your value and passion too. Do that, and heads will start turning your way.

  2. Dmitry Dragilev
    Dmitry Dragilev  Reply

    Thanks for the comment, Tony! I am in complete agreement with you, PR releases are a way of the past and a number of the tools we mentioned in this list are not suitable for small businesses and startups who are the folks we personally care a lot about, we built JustReachOut for these folks!

    There are however a lot of large corporations who still do PR news releases and depend on them for their business, so we wanted to put together a complete list of services for PR solutions out there.

    I’ll have to go through and re-assess some of these once more, thanks for the ping!

    -Dmitry

  3. Rita  Reply

    This is an EPIC list that contains everything to pull off a successful PR campaign. I have to bookmark this!
    Thanks for sharing 🙂

    • Dmitry Dragilev
      Dmitry Dragilev  Reply

      Thanks for the shout! Happy you find it useful. Feel free to recommend other tools! – Dmitry

  4. Diane Longacre  Reply

    Huge LIST of tools. Good to have a variety of options. Nice work Dmitry!

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