by Dmitry Dragilev | Aug 1, 2023 | PR Outreach, PR Pitch, PR Strategy
The definition of Public Relations has dramatically changed over the past few years. What is Public Relations? “Public relations is a process and practice of individuals and brands building relationships with journalists, bloggers and podcasts and spreading their...
by Dmitry Dragilev | Jul 5, 2023 | PR Pitch, PR Strategy, PR Tactics
When writing a press release, one of the biggest mistakes PR managers often make is focusing too much on promotional language for their brand and failing to “deliver newsworthy content”. How many times have you heard “ just deliver newsworthy content”? But...
by Dmitry Dragilev | May 30, 2023 | PR Strategy, PR Tactics
Need some nifty PR hacks to boost your media coverage? I’ve got you covered. Getting regular press mentions may seem impossible, but it isn’t. Once you start using these 8 hacks you’ll get an instant edge over your competitors. Let’s get started. 1. Reverse Engineer...
by Jon Mest | Mar 10, 2023 | PR Outreach, PR Strategy, PR Tools
So you have your pitch ready for press, you’ve done your homework and have a handful of journalists who have waxed poetic on your topic, and you think you’re ready to pitch your incredible scoop! Here is the process most of our 5000+ customers have followed to pitch...
by Dmitry Dragilev | Mar 1, 2023 | PR Strategy, PR Tools, Product Update
handypetes.com I’ve practiced Do-It-Yourself PR since 2007 when I quit my job and moved across the country to Silicon Valley to learn how to build a bootstrapped startup. I used DIY PR to: scale a startup from 0 to 40M pageviews and get acquired by Google launch...
