by Dmitry Dragilev | Jul 5, 2023 | PR Pitch, PR Strategy, PR Tactics
When writing a press release, one of the biggest mistakes PR managers often make is focusing too much on promotional language for their brand and failing to “deliver newsworthy content”. How many times have you heard “ just deliver newsworthy content”? But...
by Dmitry Dragilev | Jun 4, 2023 | SEO
Unless you hate free traffic, you already know the value of SEO. When we talk about SEO, we essentially talk about backlinks. “Engagement” and “on-page metrics” are nice to have, but you ultimately need backlinks to rank well in search engines. The way to generate...
by Dmitry Dragilev | May 30, 2023 | PR Strategy, PR Tactics
Need some nifty PR hacks to boost your media coverage? I’ve got you covered. Getting regular press mentions may seem impossible, but it isn’t. Once you start using these 8 hacks you’ll get an instant edge over your competitors. Let’s get started. 1. Reverse Engineer...
by Dmitry Dragilev | May 16, 2023 | Email Pitch, PR Outreach, PR Tactics
There are hundreds of journalists, bloggers, podcasters looking for an expert to feature or reference in their articles every single day. They put out the specific requirements and questions they have in queries in newsletters, Twitter and other PR software...
by Dmitry Dragilev | May 6, 2023 | PR Tools
PR. Alongside marketing, business development, getting press just seems to be something that companies need to do at some point. If you’re ready to take your first big step toward getting press, you’re probably researching some PR tools and/or services. But what the...
