JustReachOut Blog

6 Comments - August 28, 2020

The definition of Public Relations has dramatically changed over the past few years. What is Public Relations? “Public relations is a process and practice of individuals and brands building relationships with journalists, bloggers and podcasts and spreading their message/information to the public by getting press coverage”. Essentially, what this means is if nobody knows you exist, you …

12 Comments - July 5, 2020

What are PR tools? PR tools are used by brands to manage the entire public relations process. Usually PR tools have a contact database of journalists, a CRM to manage the outreach process, an outreach engine or capability to send the email pitches out. Fancier tools have templates for email pitches and analytics to help …

9 Comments - June 30, 2020

Let’s start the article by defining: What is ‘PR outreach’? PR outreach is the process of pitching information about your product/service to journalists, bloggers and influencers with a purpose of getting press coverage and exposure for your business. I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs …

10 Comments - May 26, 2020

There are hundreds of journalists, bloggers, podcasters looking for an expert to cite in their articles every single day. They put out queries for these on newsletters, Twitter and other platforms. Today we interviewed two of our customers to show exactly how they respond to these asks. Natalya Bucuy from HelpSquad.com has gotten featured in four publications in the first month of becoming a JustReachOut customer!

10 Comments - May 13, 2020

Take a peek inside JustReachOut! Here is an video overview of all the tools in our platform and how it works: You can also click on each tool/feature below to check out the video demo: Journalist Requests Search & Outreach Journalist Search & Outreach Guest Posting Search & Outreach Podcasts Search & Outreach Broken Link …

6 Comments - May 1, 2020

What is Media Pitch? A media pitch is a short email that outlines the relevance and newsworthiness of a story. It is sent to a journalist or an editor of a newspaper, magazine, blog or television station with the aim to arouse interest in the story and to ask if they would want to write …

12 Comments - April 30, 2020

Need some nifty PR hacks to boost your media coverage? I’ve got you covered. Getting regular press mentions may seem impossible, but it isn’t.  Once you start using these 8 hacks you’ll get an instant edge over your competitors.  Let’s get started. 1. Reverse Engineer Competitor Press The best way to give yourself an edge …

8 Comments - April 29, 2020

Do you want more relevant journalist requests? Responding to media requests is an easy way to acquire huge media coverage for your brand.  In this post, I’ll tell you where and how to find the most relevant media requests. I’ll also talk about how to respond to media opportunities to get the best press. How …

12 Comments - March 22, 2020

What is a Press Release? Before you learn how to write a press release, let’s first understand what it is. A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets. It is usually sent to journalists and editors …

2 Comments - January 2, 2020

Today I’m MORE than excited to announce our brand spankin’ new Podcast Outreach Tool. Take a peek at it below, check the the highlights below! You pick a category and we show you all the podcasts on iTunes for that category along with email address of the host and best email pitch to use for …