JustReachOut Blog

No Comments - November 29, 2018

There are hundreds of press opportunities which come out every single day from journalists looking for a source to quote in an article they are currently writing. These opportunities are timely and usually journalists need a good response to their query from an expert within days of submitting it. There is an art to answering …

10 Comments - October 10, 2018

How To Choose The Right Keywords For Your PR Campaign So you have a list of targeted publications, you’ve done your homework and have a handful of journalists who have waxed poetic on your topic, and you think you’re ready to pitch your incredible scoop! But wait. Remember what your colleague mentioned earlier that the …

6 Comments - July 20, 2018

It’s frustrating, right? You want a top publication to write about your product. You shoot one press release after another to journalists and top bloggers. You know your product is newsworthy. But no one ever responds! It may have something to do with the basics of your press release. What is a Press Release? A …

4 Comments - July 6, 2018

If you’re an entrepreneur… I think you’ll agree with me when I say: There are few things more confusing, even petrifying, for you than pitching to a journalist. A You are afraid of not getting a response to your pitch or being simply blocked by the journalist. This is crazy: As an entrepreneur you have …

7 Comments - June 6, 2018

In my last post, I showed you what journalists want to see in a pitch. While you can go a long way with Google, a spreadsheet and an email account, if you want to truly scale your PR efforts, you will have to invest in PR tools. PR is by and large a numbers game. …

8 Comments - May 30, 2018

I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs than press outreach. I’ve seen this first-hand: even seasoned entrepreneurs with extensive marketing experience struggle to get press outreach right. But it doesn’t have to be that way. You can easily persuade your target journalists and bloggers to …

4 Comments - May 15, 2018

The definition of Public Relations has dramatically changed over the past few years. But first, let’s start with the traditional public relations definition. Here is how Wikipedia defines Public relations (PR): Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agencies, or …

5 Comments - May 6, 2018

PR. Alongside marketing, business development, getting press just seems to be something that companies need to do at some point. If you’re ready to take your first big step toward getting press, you’re probably researching some PR tools and/or services. But what the heck should you expect PR tools to offer you? What should you …

6 Comments - May 4, 2018

Unless you hate free traffic, you already know the value of SEO. When we talk about SEO, we essentially talk about backlinks. “Engagement” and “on-page metrics” are nice to have, but you ultimately need backlinks to rank well in search engines. The way to build backlinks is a simple two-step process: Find a tactic that …

5 Comments - April 4, 2018

There are about a gazillion PR tools online. Finding something that actually works for startups isn’t always easy. To help you out, I compiled a list of 100 PR tools to help you with virtually every part of PR, from finding media contacts to improving outreach. The tools are classified under different groups. If you’re …