JustReachOut Blog

6 Comments - July 20, 2018

It’s frustrating, right? You want a top publication to write about your product. You shoot one press release after another to journalists and top bloggers. You know your product is newsworthy. But no one ever responds! It may have something to do with the basics of your press release. What is a Press Release? A …

4 Comments - July 6, 2018

If you’re an entrepreneur… I think you’ll agree with me when I say: There are few things more confusing, even petrifying, for you than pitching to a journalist. You are afraid of not getting a response to your pitch or being simply blocked by the journalist. This is crazy: As an entrepreneur you have built …

7 Comments - June 6, 2018

In my last post, I showed you what journalists want to see in a pitch. While you can go a long way with Google, a spreadsheet and an email account, if you want to truly scale your PR efforts, you will have to invest in PR tools. PR is by and large a numbers game. …

5 Comments - May 30, 2018

I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs than press outreach. I’ve seen this first-hand: even seasoned entrepreneurs with extensive marketing experience struggle to get press outreach right. But it doesn’t have to be that way. You can easily persuade your target journalists and bloggers to …

4 Comments - May 15, 2018

The definition of Public Relations has dramatically changed over the past few years. But first, let’s start with the traditional public relations definition. Here is how Wikipedia defines Public relations (PR): Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agencies, or …

5 Comments - May 6, 2018

PR. Alongside marketing, business development, getting press just seems to be something that companies need to do at some point. If you’re ready to take your first big step toward getting press, you’re probably researching some PR tools and/or services. But what the heck should you expect PR tools to offer you? What should you …

6 Comments - May 4, 2018

Unless you hate free traffic, you already know the value of SEO. When we talk about SEO, we essentially talk about backlinks. “Engagement” and “on-page metrics” are nice to have, but you ultimately need backlinks to rank well in search engines. The way to build backlinks is a simple two-step process: Find a tactic that …

5 Comments - April 4, 2018

There are about a gazillion PR tools online. Finding something that actually works for startups isn’t always easy. To help you out, I compiled a list of 100 PR tools to help you with virtually every part of PR, from finding media contacts to improving outreach. The tools are classified under different groups. If you’re …

7 Comments - April 1, 2018

You probably heard that you can now send emails from JustReachOut and ensure 100% deliverability as well as track opens. Well, one of our customers has come up with a nifty little hack to get 70% of his emails RESPONDED to by journalists. What is PR? Public Relations essentially is the process of reaching out …

5 Comments - December 26, 2017

Ever since we launched JustReachOut in 2014, we have been getting this complaint: “I get too many bounce back emails when I pitch to the press using your system.” We took some time to come up with a bulletproof solution for you. Today, I want to announce that we have solved this problem! You will …