JustReachOut Blog

7 Comments - January 25, 2019

What is a Press Release? A press release is a brief  document that shares a piece of news about your company or business with press and media outlets.  It is usually sent to journalists and editors who may use the information to write a news article. Remember: A press release usually mimics a news article …

10 Comments - November 29, 2018

There are hundreds of press opportunities which come out every single day from journalists looking for a source to quote in an article they are currently writing. These opportunities are timely and usually journalists need a good response to their query from an expert within days of submitting it. There is an art to answering …

10 Comments - October 10, 2018

So you have your pitch ready for press, you’ve done your homework and have a handful of journalists who have waxed poetic on your topic, and you think you’re ready to pitch your incredible scoop! Here is the process most of our 5000+ customers have followed to pitch journalists: 1. Search JustReachOut for a keyword …

8 Comments - July 20, 2018

5 Steps to Write a Good Press Release for a Product Here’s a quick summary on how to go about writing press releases: 1. Start with the headline. Make it irresistible. A captivating headline will set the stage for your press release to be a success. Make it interesting so that it stands out from …

4 Comments - July 6, 2018

What is a Media Pitch? You might be wondering:“What is a Media Pitch, exactly? In its simplistic form, a media pitch is: your ‘ask’.You have some news (say, some interesting data on your industry) worthy of piquing the curiosity of the journalist you are pitching to and you ‘ask’ them if they would be interested …

7 Comments - June 6, 2018

In my last post, I showed you what journalists want to see in a pitch. While you can go a long way with Google, a spreadsheet and an email account, if you want to truly scale your PR efforts, you will have to invest in PR tools. PR is by and large a numbers game. …

8 Comments - May 30, 2018

I think you’ll agree with me when I say: There are few things more confusing for entrepreneurs than press outreach. I’ve seen this first-hand: even seasoned entrepreneurs with extensive marketing experience struggle to get press outreach right. But it doesn’t have to be that way. You can easily persuade your target journalists and bloggers to …

4 Comments - May 15, 2018

The definition of Public Relations has dramatically changed over the past few years. But first, let’s start with the traditional public relations definition. Here is how Wikipedia defines Public relations (PR): Public Relations is the practice of managing the spread of information between an individual or an organization (such as a business, government agencies, or …

5 Comments - May 6, 2018

PR. Alongside marketing, business development, getting press just seems to be something that companies need to do at some point. If you’re ready to take your first big step toward getting press, you’re probably researching some PR tools and/or services. But what the heck should you expect PR tools to offer you? What should you …

6 Comments - May 4, 2018

Unless you hate free traffic, you already know the value of SEO. When we talk about SEO, we essentially talk about backlinks. “Engagement” and “on-page metrics” are nice to have, but you ultimately need backlinks to rank well in search engines. The way to build backlinks is a simple two-step process: Find a tactic that …